L.W.Clutterbuck Ltd
L.W.Clutterbuck
Phone: (01453) 54 27 54                                         Fax: (01453) 54 72 76
E-mail: enquiries@LWClutterbuck.co.uk
Address: 24-26 High Street, Cam, Dursley, Glos, GL11 5LE
Ltd

 

 

 

 

Advertising

Advertising objectives

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Website policy

We are fully aware of the technological advances and increasing popularity of the Internet and the potential for advertising that this brings. However, at present, there is nothing to suggest to us any advantage to advertise our services on-line. We are instead intending to provide information on-line to the advantage of our customers, or to their family and friends particularly if they do not live locally. They are not expected to surf (search) their way to the site but be directed to it by us.

General

  • At no times is advertising paid for in advance of receiving a proof of advert.
  • Adverts are to follow the standard image as set out in this memo, unless otherwise expressly decided.
  • Adverts for Funeral Directing services are to follow the code of practice for Funeral Directors and all other adverts are to follow the advertising standards code of practice.

 

Title Objective
Comment
Choice
To have a comparable advertising presence to our competitors  To stand maximum chance of winning a choice decision
Ease of reference
To make our details available to those that need them, when they need them with ease  To ensure our customers do not struggle to find our details
Cost-effective
To make the most cost-effective use of advertising Some options are too expensive for little return  
Support
To support local publications and organisations  As a way of supporting local worthy causes
Awareness  To make new customers aware of our services and products  To increase our customer base
L.W.Clutterbuck Ltd.
Policies.
Advertising policy.
Energy policy.
Privacy policy.